In 2016 we started a consultation process with staff and clients to define our culture and to articulate what makes us unique. This would help us to ensure that we consistently deliver a high-quality service and support the high quality brand of Sykes.
The result was our “four pillars” that reference the key initiatives that set us apart from our competitors:
1. We build relationships
2. We bring expertise
3. We are professional
4. We always care
As a business at the heart of London we take responsibility for adding value to the communities in which we operate. Sykes have supported a number of charitable initiatives over a large number of years.
Every year, Sykes enter a team for a charity bike ride from London to France with the challenge to cycle 250 miles in 48 hours. The event raises funds for a small charity called Halow Project based in Guildford, Surrey who support young people with learning difficulties. Their mission is to enable youngsters with a learning difficulty to have the same life chances and opportunities as any other person. The ride has become an annual event with Sykes helping to raise in excess of £500,000 to help Halow grow significantly and offer bigger and greater opportunities to its young people.
In summer 2021, Sykes took part in two big challenges to raise funds for The Lighthouse Club, the only charity that provides mental, physical and financial wellbeing support to the construction community and their families.
The first, a challenging 100-mile cycling ride from Dover Castle to London via some of our most iconic sites including HM Tower of London and Buckingham Palace. The second being Trekfest, a 50km, (32 mile) hike in The Brecon Beacons, South Wales on a challenging route including the summit of the Beacon’s highest peak, Pen Y Fan (886m).
We will be supporting The Sick Children’s Trust, and specifically their Rainbow House and Guilford Street House properties as our charity of the year for 2022.
Based close by to our head office, these properties support the families of sick children being treated at Great Ormond Street Hospital. Keeping families together significantly improves the recovery of seriously ill children. The charity provides families with free high-quality ‘Home from Home’ accommodation, as well as practical and emotional support so they can be there for their child.