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In 2016 we started a consultation process with staff and clients to define our culture and to articulate what makes us unique. This would help us to ensure that we consistently deliver a high-quality service and support the high quality brand of Sykes.
The result was our “four pillars” that reference the key initiatives that set us apart from our competitors:
1. We build relationships
2. We bring expertise
3. We are professional
4. We always care
As a business at the heart of London we take responsibility for adding value to the communities in which we operate. Sykes have supported a number of charitable initiatives over a large number of years.
Five years ago, Sykes were introduced to a small charity called Halow Project based in Guildford, Surrey who support young people with learning difficulties. Their mission is to enable youngsters with a learning difficulty to have the same life chances and opportunities as any other person.
In 2012 Sykes entered a team for an inaugural charity bike ride from London to France with the challenge to cycle 250 miles in 48 hours. The event was a great success and as well as raising urgently needed funds for Halow, it proved deeply rewarding to the participants involved in the ride. The ride has become an annual event and this year celebrated its 5th anniversary (and 6th ride) and Sykes have participated every year and helped to raise in excess of £500,000 to help Halow grow significantly and offer bigger and greater opportunities to its young people.
The Halow250 charity ride is now very much part of the Sykes calendar and nearly 20 of our staff have now taken part in the event. Whilst it will continue to figure in our charitable initiatives, in 2017 it was decided to ask staff to select a “Charity of the Year” and to choose a few key events to raise money.
The 2017 charity was “Children with Cancer UK” and a team of 11 staff undertook the “Three Peaks Challenge” in 24 hours. As well as successfully completing this arduous challenge the Sykes team raised nearly £10,000 for this very worthy cause.
Our charity for 2018 is The Connection at St-Martin-in-the-Fields, a homelessness charity in central London, located next to Trafalgar Square, which helps thousands of homeless people every year to move away from, and stay off the streets of London.
This September, we have entered a team of eight to tackle a one-day, 50km hike in the Peak District in aid of The Connection at St-Martin-in-the-Fields. The team will be challenging themselves to complete the walk in as fast a time as possible and have been fundraising to give them the motivation to make it through the final kilometres!
The Connection is a truly worthy cause – they help over 4500 homeless people in London a year recover from the trauma of their homelessness. As we all recognise walking through London every day, homelessness is unfortunately an increasingly prevalent issue – we hope to do and raise as much as we can to help our homeless recover their lives.
If you wish to support our team, please visit https://sykes1759.everydayhero.com/uk/trekfest-2018